LIVE: Share THIS: Why the death of the homepage is good for digital journalism
The Boston Globe's Digital Adviser to the Editor, David Skok (@dskok), will speak about the social age of news and the death of the homepage at the 2014 Atkinson Lecture. Reporter Sarah Jones will be live blogging at the Sears Atrium on campus with the updates.
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Can't make Share THIS with @dskok ? You can watch live here at 1 p.m.: ryecast.ryerson.ca/64/live/945.as… #Atkinson2014by RyersonJourn via twitter 3/24/2014 4:43:22 PM -
Welcome to Share THIS, @dskok yet to arrive. Sears atrium is beginning to fill up with interested students http://pbs.twimg.com/media/Bjgd8EDCAAEhhik.jpg
by TheSarahJones via twitter 3/24/2014 4:57:19 PM -
For the 2014 Atkinson Lecture, we'll hear what traditional news organizations can do to grow new audiences online.by TheSarahJones via twitter 3/24/2014 5:01:34 PM
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@dskok is the digital adviser to the editor at The Boston Globe. Kinda like he's a round table knight, but for digital media. #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:07:35 PM
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Notepads out and ready to go! #Atkinson2014 http://pbs.twimg.com/media/Bjgg81GIgAAMse4.jpg
by TheSarahJones via twitter 3/24/2014 5:12:17 PM -
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@ru_journalism celebrates its 60th year, and many faculty members are here to represent.by TheSarahJones via twitter 3/24/2014 5:17:52 PM
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Born in JoBurg, South Africa in '78, Skok migrated to Toronto to study political science before coming to Ryerson. #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:20:41 PM
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"I hope that you will always see this town and this school as your home," says Shapiro to Skok.by TheSarahJones via twitter 3/24/2014 5:20:47 PM
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"I'm always tempted when I hear Ivor speak to put on my best South African accent," jokes Skok. Said accent follows and gets laughs.by TheSarahJones via twitter 3/24/2014 5:21:32 PM
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"My first love was broadcasting," says Skok. Though he's taken "many turns" since then.by TheSarahJones via twitter 3/24/2014 5:22:52 PM
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Skok at the helm of today's lecture. #Atkinson2014 http://pbs.twimg.com/media/BjgkMrICUAACZZZ.jpg
by TheSarahJones via twitter 3/24/2014 5:23:19 PM -
"From my time at broadcasting through to digital, I've lived through the early days of change," says Skok.by TheSarahJones via twitter 3/24/2014 5:24:06 PM
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"We already know that how we distribute the news has changed,"...by TheSarahJones via twitter 3/24/2014 5:26:16 PM
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"... but we're only now beginning to understand that our audiences' habits have changed, too." -Skokby TheSarahJones via twitter 3/24/2014 5:26:18 PM
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We're no longer in the heyday of news consumption from a publishers point of view, when getting news meant seeking it out. #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:27:20 PM
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We consumers use an average of 4 different devices for news consumption every week. #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:27:21 PM
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Digital Native websites like Gawker and BuzzFeed have flipped Internet traffic patterns, refocusing from homepage viewership to sideboards.by TheSarahJones via twitter 3/24/2014 5:30:13 PM
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Skok says we've entered the Age of Organic Journalism. We have to curate topics for niche audiences with whom we share interests.by TheSarahJones via twitter 3/24/2014 5:30:28 PM
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Average time spent on an online story is 30 seconds. #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:30:51 PM
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"Organic journalism means taking a story-centric approach," to all forms of journalism, says Skok. AKA don't fall in love with one platform.by TheSarahJones via twitter 3/24/2014 5:32:20 PM
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If every story is a homepage, then both journalist and story need to be engaging.by TheSarahJones via twitter 3/24/2014 5:34:24 PM
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Picking through the newspaper used to be good enough, until the Internet arrived and put consumers in control.by TheSarahJones via twitter 3/24/2014 5:34:31 PM
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The crossover readership between Beta Boston, a tech vertical, and the newspaper itself is actually very small, says Skok. #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:36:04 PM
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Visit the tech vertical, Beta Boston, here betaboston.com #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:36:34 PM
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"If our major competitor has a story, we'll actually link to that story," says Skok. This is something that would have been unheard of B4.by TheSarahJones via twitter 3/24/2014 5:37:38 PM
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Like authors, journalists need to create their own brands. This will draw loyalty and ultimately readership. #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:39:24 PM
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"..If every author is a brand, that means your work is only half done when you publish the story," says Skok. That means marketing, people!by TheSarahJones via twitter 3/24/2014 5:40:39 PM
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"You'll notice that throughout this talk, I've interspersed print, digital and broadcast metaphors. This is very intentional," says Skok.by TheSarahJones via twitter 3/24/2014 5:41:48 PM
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These metaphors remind us of the importance of not dedicating ourselves to only one medium.by TheSarahJones via twitter 3/24/2014 5:41:51 PM
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Skok and journos live for "Generating audiences for our reporting that allows us to have positive impact on people in our community."by TheSarahJones via twitter 3/24/2014 5:43:12 PM
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Audience Q: what is the future of the newscast? Skok A: "It really comes down to the deadlines and the type of stories we are selecting."by TheSarahJones via twitter 3/24/2014 5:44:25 PM
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No more do we sell day old stories and expect people to be interested. "It's forcing us all to be more honest in our story selection" -Skokby TheSarahJones via twitter 3/24/2014 5:45:31 PM
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Audience Q: How can small fish focus on original content when they're working in big, structured systems?by TheSarahJones via twitter 3/24/2014 5:46:13 PM
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Skok A: "It's your internship, and it's up to you to make it what you want."by TheSarahJones via twitter 3/24/2014 5:47:37 PM
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Publisher, author and reader standpoints need to be considered in the "just good enough" argument, says Skok.by TheSarahJones via twitter 3/24/2014 5:49:15 PM
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What was good enough for publishers might never have been good enough for readers. #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:50:27 PM
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When you're reading the newspaper, there's nothing to distract you. Online, you could be gone in a second. So, rethink how you serve readersby TheSarahJones via twitter 3/24/2014 5:50:28 PM
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Audience Q: What are you learning about "stick-to-it-iveness?" In terms of serial pieces. http://pbs.twimg.com/media/Bjgq7YICEAAdD1c.jpg
by TheSarahJones via twitter 3/24/2014 5:55:37 PM -
Skok A: "I look at it the same way I look at Netflix,"...releasing something over three days is a bit antiquated, he says.by TheSarahJones via twitter 3/24/2014 5:55:41 PM
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Having said that, if your serial piece is good, people will keep coming back for it. #Atkinson2014by TheSarahJones via twitter 3/24/2014 5:55:43 PM
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"The printed product or the broadcast itself" is just one of the ways in which we tell stories. Pick the platform with the most impact.by TheSarahJones via twitter 3/24/2014 5:57:43 PM
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Subscriptions, free versions of sites among the ways news organizations are both engaging and monetizing their craft. #Atkinson2014by TheSarahJones via twitter 3/24/2014 6:00:55 PM
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"The misconception that you can't make money online is a big one," says Skok. "You can."by TheSarahJones via twitter 3/24/2014 6:00:56 PM
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"When we say every story is a homepage, the metric of success there is engagement, time spent on that article," says Skok.by TheSarahJones via twitter 3/24/2014 6:00:57 PM
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Audience Q from a homepage publisher: How do we deal with disruptions without alienating our audiences?by TheSarahJones via twitter 3/24/2014 6:03:32 PM
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Skok says we should try to grow from the outside inwards, drawing in new audiences.by TheSarahJones via twitter 3/24/2014 6:03:33 PM
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Priorities, leadership, processes, and resources define the culture of a newsroom. #Atkinson2014by TheSarahJones via twitter 3/24/2014 6:05:20 PM
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And that culture is not going to change unless the daily tasks within it are also changed. #Atkinson2014by TheSarahJones via twitter 3/24/2014 6:05:21 PM
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Anne McNeilly: How would you describe the personalities of the open v. paywall versions of websites?by TheSarahJones via twitter 3/24/2014 6:07:48 PM
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And, Skok says, you'll find that personalities take people one way or the other. #Atkinson2014by TheSarahJones via twitter 3/24/2014 6:07:51 PM
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"Whether I like it or not, the Business will find its way into the newsroom in some way or another," says Skok. #Atkinson2014by TheSarahJones via twitter 3/24/2014 6:09:48 PM
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Stories have a 1st writing, a 2nd writing with more contacts, then a long investigative version a year later. Digital hasn't changed this.by TheSarahJones via twitter 3/24/2014 6:11:39 PM
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"My metric of success is not based on driving up page views, my metric of success is in gaining visibility for our stories," says Skok.by TheSarahJones via twitter 3/24/2014 6:13:42 PM
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This audience member has concerns about taking marketing/PR type internships, with an aim of staying professional. http://pbs.twimg.com/media/BjgwWPmCIAAtiyy.jpg
by TheSarahJones via twitter 3/24/2014 6:16:23 PM -
Do you wanna be a journalist? Or do you wanna be a broadcast person? No matter, your skills will evolve in the direction you choose.by TheSarahJones via twitter 3/24/2014 6:18:48 PM
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@ivorshap and @dskok wrap up #Atkinson2014 Share THIS http://pbs.twimg.com/media/BjgxCxjCUAEbPR5.jpg
by TheSarahJones via twitter 3/24/2014 6:19:29 PM -
Well, we've managed to get #Atkinson2014 trending. Well done, journos.by TheSarahJones via twitter 3/24/2014 6:20:17 PM
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And that concludes #Atkinson2014 , thanks for joining me on this digital live blogging adventure, journo-type tweeps! http://pbs.twimg.com/media/BjgxdfUCQAAdTIJ.jpg
by TheSarahJones via twitter 3/24/2014 6:22:09 PM -
"I learned a lot about building a community," said Christina Botticchio, 2nd year journo at Rye. #Atkinson2014 http://pbs.twimg.com/media/Bjgyv2aCMAAlb9E.jpg
by TheSarahJones via twitter 3/24/2014 6:29:00 PM -
"It was interesting to hear about focusing more on peripheral attractions," Alexandra Chronopoulos, 1st year journo. http://pbs.twimg.com/media/BjgzrASCEAA5cEB.jpg
by TheSarahJones via twitter 3/24/2014 6:32:24 PM -
Stay savvy, Sarah Jones signing out for @theryersonian #Atkinson2014by TheSarahJones via twitter 3/24/2014 6:36:06 PM
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